Creators, artists, photo/videographers, authors, and educators: whether you’re looking to license training materials, digital products, creative assets, or written work, this bootcamp will help you unlock new income streams by leveraging your creative content and brand.
How are you protecting your work, shaping your brand, and capturing value in today’s fast-moving, tech-driven world? We’ll go beyond the basics to give media creators, entrepreneurs, and business leaders the tools to build an actionable IP strategy aligned with their business goals.
You’ll learn about the different forms of IP protection, how to think strategically about IP, when protection is worth pursuing, and how to navigate real-world challenges like competitors, infringement, and organizational culture around IP. Case studies and group discussions will bring these ideas to life.
We’ll also take a deep dive into copyright, trademarks, and licensing, with practical frameworks and examples that show how to protect creative assets, strengthen your brand, and structure deals. From understanding ownership and rights management to negotiating licensing terms, you’ll gain clarity on the nuances that can make or break your approach to monetization.
By the end of the day, you’ll have a sharper understanding of how IP directly impacts your business model, plus practical insights you can apply immediately, whether you’re building a brand, licensing content, or scaling your company. Learn how to maximize the value of what you’ve already created. AND get paid for it again and again.
Speaker
Pablo Tseng, Partner @ McMillan LLP.
Pablo devotes his practice to trademark and patent prosecution, IP contentious issues, and IP licensing matters, and to acting in connection with complex technology- and IP-focused transactions. Pablo proudly manages and prosecutes the patent and trademark portfolios of companies, institutions, and organizations in the cleantech, energy, life sciences, health and wellness, technology, forestry and agriculture sectors, and is a valued and trusted advisor to decision makers on challenging and complex intellectual property matters. He is a sought-after speaker in intellectual property and regularly writes on intellectual property topics. His legal publications have been cited and referenced by the Parliament of Canada.
Susan Tees, Intellectual Property Director @ New Ventures BC.
Susan is a veteran Class I patent agent with experience in Canadian and US patent law and practice. She has over 30 years of experience, including the preparation and filing of approximately 100 submissions to the US and Canadian patent offices, or through foreign associates. Her varied experience spans industries including drug manufacturing, mobile phone applications, DNA constructs, and personal health appliances. Susan works with her clients to create their IP strategy and advise them on strategies to protect their innovations as they build their business.
