One of the most common reasons for business failure is a lack of understanding of your target market, that is, the segment of the market where you are going to focus your efforts. Start-ups and small businesses have limited resources, so having a clear plan for reaching the people who are most likely going to be your customers is critical to generating sales and creating a sustainable business.
Geoff will talk about the different market segments there are, some of the challenges of defining the right target market, and the resources available to help you accomplish this critical first step.
This is an in-person event at the NorthLight Innovation Hub, Event Space.
11.30am: Doors open, lunch is served
1.00pm: Post-event mingle (optional)
Geoff spent 19 years working in southwestern Ontario for IBM and CIBC.
He moved to Yukon in 2003, and after eight years of working in the private sector as an employee and then an independent consultant, he joined Yukon Government. For the past ten years, he has been working in several senior advisory roles for Economic Development and the Yukon Development Corporation.
For seven years, Geoff taught Community Economic Development at Yukon University as a sessional instructor.
He is married, has a son and a daughter, and spends much of his free time trying to control his Australian Shepherd.