How can we use storytelling to bring data to life?
Join Mack Male of Taproot Edmonton for this virtual session on March 12, where he’ll share how his team combines data with narrative to inform and engage communities. Drawing from real-world examples – including coverage of the 2021 municipal election and a newly launched housing series—this session will explore how journalists and communicators can go beyond numbers to create richer, more impactful stories.
📅 Date: Wednesday, March 12
⏰ Time: 10:00 AM – 11:00 AM MST
🔗 Register now to learn how to turn data into compelling narratives!
Visit Tech Yukon’s website to explore the full lineup of the AI & Data Series!
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About the Speaker – Mack Male
Mack is the co-founder and CEO of Taproot Publishing, which helps communities understand themselves better. The company’s flagship digital news outlet is Taproot Edmonton. Prior to becoming an entrepreneurial journalist, Mack spent more than a decade working in software development.
